Blackbuck GPS
MOBILE APP
B2B
GPS
LOGISTICS
SUBSCRIPTION
My Role
Being a solo designer for the project,
I was responsible for end to end designs,
starting from user research to final
visual designs.
What is blackbuck GPS?
Blackbuck GPS is a comprehensive tracking application designed for truck and fleet owners in India to efficiently manage their vehicles. With features such as live tracking, speed view, timeline, notifications, geofencing, and vehicle immobilizer, the app aims to provide users with real-time insights and control over their fleet operations.
Why blackbuck GPS?
Increase in Delivery Delays
Fleet owner experienced a significant increase in delivery delays, resulting in dissatisfied customers and lost business opportunities.
Security Concerns
Instances of unauthorized vehicle use and theft posed a serious security threat to fleet operations. Without a reliable tracking system in place, owners unable to prevent unauthorised access to our vehicles or recover stolen assets promptly.
Inefficient Resource Utilization
Fleet's resources were underutilised due to poor route planning, idle time. Without visibility into vehicle utilisation metrics and driver performance, owners were unable to optimise resources.
Lack of Data Insights
Lack of access to actionable data insights blocked owner's ability to make informed decisions regarding fleet management, route optimisation, and performance improvement initiatives.
Competitor Analysis
LocoNav
They provide basic functionalities like live tracking and geofencing. UX is not focused around the non tech savvy truck owners.
Wheelseye
Their tracking solution is most commonly used due to cheaper pricing but UX is not consistent and in some screens it has cognitive overload.
User Research
Before diving into the design process, extensive user research was conducted to understand the needs, pain points, and preferences of truck and fleet owners in India.
Insights from user research
Realtime Visibility is Crucial
Security and Theft Prevention
Ease of Use and Accessibility
Scalability and Flexibility
User Personas
Rajesh Kumar
Fleet Owner
Age: 39
Usage
Rajesh owns a fleet of 10 trucks used for transporting goods across different states in India. He requires a tracking application that offers real-time location tracking, speed monitoring, and notifications for unauthorized use.
Pain points
Difficulty in monitoring vehicle activities, lack of timely alerts for speeding or unauthorised deviations, limited visibility into fleet performance.
Priya Singh
Logistics Manager
Age: 35
Usage
Priya works for a logistics company managing a fleet of 50 trucks for transporting goods to various destinations. She needs a tracking application that provides detailed analytics, customisable alerts, and geofencing capabilities.
Pain points
Inefficient route planning, lack of real-time visibility into vehicle locations, delays in addressing maintenance issues or driver performance.
Wireframes
I diverged on designs and tried different approaches validated them with the users to achieve the perfect end result.
Visual Design
Truck List
High visibility filters to quickly select trucks based on status.
Truck card with all the relevant details.
Clear visual hierarchy of information making it easier for users to consume the details.
Visual indicators to differentiate critical statuses.
Map View
Multiple trucks can be viewed on map using clustering.
Truck icons are color coded based on their status.
Detailed View
Summary of trip reduces anxiety amongst truck owner by providing tracking details.
Timeline view to give visibility of all the stops and states during the trip.
Speed indicator for truck owners to encourage their drivers to follow speed limits.
To view more screens, please refer to the attached Figma file
Impact
This design exercise was proven to be crucial in the growth of Blackbuck.
NPS increased
Subscription count increased by 35%
Retention improved by 65%