Brands I have worked with
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See my work in action
Marketplace Order Integrity System
Meesho
Online retail
B2B
Designed an end-to-end verification system using barcoded packets and multi-handoff scanning to detect theft and packet swaps, reducing wrong returns and seller claim costs at scale.
Marketplace Order Integrity System
Meesho
Online retail
B2B
Designed an end-to-end verification system using barcoded packets and multi-handoff scanning to detect theft and packet swaps, reducing wrong returns and seller claim costs at scale.
Enterprise Data Archival System
Pega
B2B
SaaS
Low-code builder
Led the design of a policy-driven archival system balancing compliance, scalability, and cost, resulting in a 25% reduction in storage spend
Enterprise Data Archival System
Pega
B2B
SaaS
Low-code builder
Led the design of a policy-driven archival system balancing compliance, scalability, and cost, resulting in a 25% reduction in storage spend
Fleet Tracking Platform
Blackbuck
B2B
Logistics
Live tracking
Led product design for a fleet tracking platform tailored to low-connectivity and low-literacy users, becoming a key revenue-driving product
Fleet Tracking Platform
Blackbuck
B2B
Logistics
Live tracking
Led product design for a fleet tracking platform tailored to low-connectivity and low-literacy users, becoming a key revenue-driving product
Skills that drive my work
Design for AI
Design for AI
AI experiences, Integration, Workflow simplification
AI experiences, Integration, Workflow simplification
Design with AI
Design with AI
Rapid exploration, AI prototyping, Workflow automation
Rapid exploration, AI prototyping, Workflow automation
Core:
Core:
Systems thinking, Platform UX, Workflow-heavy design
Systems thinking, Platform UX, Workflow-heavy design
Leadership:
Leadership:
Stakeholder influence, Mentoring, Design critique
Stakeholder influence, Mentoring, Design critique
Execution:
Execution:
Interaction design, Usability testing, Design systems
Interaction design, Usability testing, Design systems
My professional journey
Senior UX Designer
Led UX for a GenAI-powered low-code application platform focused on improving developer productivity and adoption.
Defined experience strategy for platform features supporting faster time-to-value, compliance, and scalability.
Drove UX direction for modernization and automation initiatives across integration-heavy systems.
Partnered closely with product, engineering, and research teams to align design decisions with platform vision.
Senior Product Designer
Owned key parts of the seller experience across onboarding, order management, and returns.
Helped reduce wrong returns by 60% by improving clarity, workflows, and decision points in seller tools.
Improved order processing efficiency, contributing to a 20% reduction in processing time.
Collaborated with PMs, engineers, ops, and analytics teams to deliver solutions at marketplace scale.
Actively mentored junior designers through reviews and regular feedback.
Product Designer 2
Designed platforms for fleet management, GPS, and FASTag, supporting products that drove a major share of company revenue.
Built task and SLA management tools that enabled operational efficiency and cost savings.
Focused on usability and accessibility for truck drivers, balancing low-literacy and low-connectivity constraints.
Contributed to design system patterns used across multiple logistics products.
UI/UX Consultant
Worked with global stakeholders to design enterprise B2B and analytics platforms.
Led UX and UI design for Unilever’s internal big data platform, Smart Data.
Used prototypes and design narratives to align leadership and engineering teams.
UI/UX Consultant
Co-founded a healthcare startup and set the product and design vision from the ground up.
Designed a clinic practice and billing management platform used by hospitals and small clinics.
Established early design processes and collaborated closely with engineering and business teams.
When I am not working
Driving and gaming keeps me in motion both mentally and physically. They push me to think fast, adapt quickly, and stay immersed, qualities I bring into my design work.
