Akram Nawaaz - UX Designer

I design clarity from complexity.

Crafting

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Brands I have worked with

  • Meesho
  • Meesho
  • BlackBuck
  • Unilever
  • DocBox
  • Pocket52

See my work in action

Premium UX Template for Framer

Marketplace Order Integrity System

Meesho

Online retail

B2B

Designed an end-to-end verification system using barcoded packets and multi-handoff scanning to detect theft and packet swaps, reducing wrong returns and seller claim costs at scale.

Premium UX Template for Framer

Marketplace Order Integrity System

Meesho

Online retail

B2B

Designed an end-to-end verification system using barcoded packets and multi-handoff scanning to detect theft and packet swaps, reducing wrong returns and seller claim costs at scale.

Premium UX Template for Framer

Enterprise Data Archival System

Pega

B2B

SaaS

Low-code builder

Led the design of a policy-driven archival system balancing compliance, scalability, and cost, resulting in a 25% reduction in storage spend

Premium UX Template for Framer

Enterprise Data Archival System

Pega

B2B

SaaS

Low-code builder

Led the design of a policy-driven archival system balancing compliance, scalability, and cost, resulting in a 25% reduction in storage spend

Premium UX Template for Framer

Fleet Tracking Platform

Blackbuck

B2B

Logistics

Live tracking

Led product design for a fleet tracking platform tailored to low-connectivity and low-literacy users, becoming a key revenue-driving product

Premium UX Template for Framer

Fleet Tracking Platform

Blackbuck

B2B

Logistics

Live tracking

Led product design for a fleet tracking platform tailored to low-connectivity and low-literacy users, becoming a key revenue-driving product

Skills that drive my work

Design for AI

Design for AI

AI experiences, Integration, Workflow simplification

AI experiences, Integration, Workflow simplification

Design with AI

Design with AI

Rapid exploration, AI prototyping, Workflow automation

Rapid exploration, AI prototyping, Workflow automation

Core:

Core:

Systems thinking, Platform UX, Workflow-heavy design

Systems thinking, Platform UX, Workflow-heavy design

Leadership:

Leadership:

Stakeholder influence, Mentoring, Design critique

Stakeholder influence, Mentoring, Design critique

Execution:

Execution:

Interaction design, Usability testing, Design systems

Interaction design, Usability testing, Design systems

My professional journey

Meesho

Senior UX Designer

Pega, Hyderabad | Oct 2024 - Aug 2025

Led UX for a GenAI-powered low-code application platform focused on improving developer productivity and adoption.

Defined experience strategy for platform features supporting faster time-to-value, compliance, and scalability.

Drove UX direction for modernization and automation initiatives across integration-heavy systems.

Partnered closely with product, engineering, and research teams to align design decisions with platform vision.

Meesho

Senior Product Designer

Meesho, Bengaluru | Oct 2021 - Jun 2024

Owned key parts of the seller experience across onboarding, order management, and returns.

Helped reduce wrong returns by 60% by improving clarity, workflows, and decision points in seller tools.

Improved order processing efficiency, contributing to a 20% reduction in processing time.

Collaborated with PMs, engineers, ops, and analytics teams to deliver solutions at marketplace scale.

Actively mentored junior designers through reviews and regular feedback.

BlackBuck

Product Designer 2

Blackbuck, Bengaluru | Mar 2019 - Sep 2021

Designed platforms for fleet management, GPS, and FASTag, supporting products that drove a major share of company revenue.

Built task and SLA management tools that enabled operational efficiency and cost savings.

Focused on usability and accessibility for truck drivers, balancing low-literacy and low-connectivity constraints.

Contributed to design system patterns used across multiple logistics products.

Unilever

UI/UX Consultant

Unilever, Bengaluru | Jan 2018 - Aug 2019

Worked with global stakeholders to design enterprise B2B and analytics platforms.

Led UX and UI design for Unilever’s internal big data platform, Smart Data.

Used prototypes and design narratives to align leadership and engineering teams.

DocBox

UI/UX Consultant

Unilever, Bengaluru | Oct 2015 - Dec 2017

Co-founded a healthcare startup and set the product and design vision from the ground up.

Designed a clinic practice and billing management platform used by hospitals and small clinics.

Established early design processes and collaborated closely with engineering and business teams.

When I am not working

Driving and gaming keeps me in motion both mentally and physically. They push me to think fast, adapt quickly, and stay immersed, qualities I bring into my design work.

Let's connect

Akram Nawaaz

Hyderabad, Telangana, India

akram@nawaaz.in

Let's connect

Akram Nawaaz

Hyderabad, Telangana, India

akram@nawaaz.in